Marketing Analytics

Having been around for over a decade, Basecamp is considered a reliable tool that excels at giving organizations a high-level view of their teams. Like Asana, Basecamp can help monitor tracking, but also offers additional features like direct messaging chats, centralized document storage, and a scheduling tool. Basecamp aims to take on Slack, Asana, Google Drive, and Dropbox by melding all of their competitors into one robust management tool.

Features

Designed with the harried business person in mind, Basecamp helps managers and team members stay on top of their professional lives. The app boasts that users will no longer drown in a sea of emails as that feature is already embedded into the app. Additionally, the scheduling and tracking features help ensure teams never again miss a deadline. Another interesting component of Basecamp is that managercan eliminate the need for “check-in” meetings by sending an automated message daily to employees that ask for a recap of what they accomplished that day. Then employees can “tag” teammates in their recaps to explain what they need help with or what they finished.

Why It’s Good for SEO Pros

Managing a client’s SEO consists of many different timelines and action items. Keeping track of client emails, meetings, and central documents is a full-time job.